Privacy Policy

Information We Collect

When you submit an automotive financing application or contact inquiry on our platform, we collect information necessary to evaluate your financing request and connect you with qualified lending solutions:

• Personal Identifiers: Full legal name, telephone number, email address, and residential city.
• Vehicle Information: Condition (New or Used), make, model, model year, and estimated vehicle purchase price.
• Financial Details: Desired loan amount, employment type, gross monthly household income, and planned down payment.
• Consent Records: Electronic records of your affirmative consent to soft credit inquiries, phone/SMS communication, and acceptance of terms.
• Technical & Usage Data: IP address, device type, browser characteristics, and interaction data collected through Google Analytics 4 and Google reCAPTCHA.

How We Use Your Information

The primary purpose of our platform is to process automotive financing leads efficiently. We use your data to:

• Generate and register your financing application as an active lead in our centralized administration system.
• Assign your application to licensed loan officers and automotive financing sales agents.
• Perform soft pre-qualification assessments and match your criteria with lending institutions.
• Transmit confirmation notifications and updates via email (e.g., SendGrid/Resend) and SMS (e.g., Twilio).
• Protect our platform against automated bot submissions, spam, and fraud via Google reCAPTCHA.
• Analyze platform performance, traffic sources, and conversion funnels via Google Analytics 4.

Telephone & SMS Communication Consent (TCPA)

By providing your phone number and checking the communication authorization checkbox on Step 5 of our financing application, you grant express written consent for Lendesa Financial and its authorized representatives to contact you via telephone call, text message (SMS), or automated messaging regarding your financing options.

Information Sharing & Third Parties

We do not sell, rent, or trade your personal information to third-party telemarketers or unrelated advertisers. We share your information solely in the following contexts:

• Authorized Lending Partners & Banks: To evaluate pre-qualification criteria, obtain loan terms, and facilitate formal loan underwriting.
• Assigned Sales Agents: Internal staff users and sales agents assigned to service your vehicle financing lead.
• Infrastructure Service Providers: Cloud hosting providers, transactional email services (SendGrid/Resend), SMS gateways (Twilio), and analytics providers (Google Analytics).
• Legal & Regulatory Compliance: When required by subpoena, court order, or applicable financial lending compliance laws.

Data Security & Storage

We take the security of your customer data seriously. All communications between your web browser and our servers are encrypted using Transport Layer Security (TLS/HTTPS) with 256-bit encryption. Access to lead records in our centralized Admin Panel is strictly controlled via role-based access control (RBAC) and secure password hashing.

Your Privacy Rights & Opt-Out Choices

Depending on your jurisdiction, you have the right to request access to the personal data we hold about you, request corrections to inaccurate vehicle or financial details, or request that your contact information be removed from our active lead follow-up database.

Contact Us Regarding Privacy

If you have questions about this Privacy Policy or how your automotive financing lead is handled, please contact our Data Privacy Officer: